Affinitiv

Affinitiv is a marketing technology and software solutions provider focused on the automotive industry. Founded in 2016, the company emerged from the merger of four established firms and is headquartered in Chicago, Illinois. Affinitiv serves over 5,500 dealerships across North America and collaborates with every major original equipment manufacturer (OEM) in the country. The company offers an integrated platform that helps automotive businesses manage and optimize multi-channel communications. Key services include a customer data platform with AI-powered analytics, digital marketing and social media tools, service operations technology, online service scheduling, and full-service marketing agency support. Affinitiv aims to enhance customer experiences and foster loyalty through innovative solutions and strong partnerships with OEMs and retailers.